The
Table
With A Bad Presentation?
The
Table
With A Bad Presentation?
Your Organization Has
Brilliant
Ideas
& Bad Presentations.
How To Tell A
Bad Presentation
Is Happening
The Presenter
Is
Long Winded
Even the most elegant speakers will have a tough time “getting to the point” if the presentation they are working with doesn't get there either.
A great presentation allows for important points to be made, ideas to be shared, and story continuity that keeps the audience engaged and understanding.
The Flow Is All
Over The Place
A patchwork of ideas assembled together isn't a great presentation experience. It is hard to follow along as an audience member, let alone being the presenter.
Establishing an overarching theme or story arc can help determine what content to share when, and what isn't the right fit for the presentation.
The Design Is
Getting In The Way
A badly designed presentation with too much content or poorly laid out information is hard to present, in the same way it is hard to absorb for an audience.
Not knowing “what to look at first” can often be a major sign of presentation slides that need help. Great design supports great content.
Everyone Looks
Very Confused
Losing your audience's attention is one thing. But, for them to also not understand what you are saying is another problem all together.
A great presentation takes into account what needs to be explained to an audience so they can see the value in what you are sharing.
You Don't Meet
Your Goals
Developing a presentation is a lot of work, regardless of whether it is any good or not. Major presentations can take huge amounts of company resources to source information and develop content.
Taking the time to make sure you are putting forward your best work, is worth it.
Common
Big Deal Presentations
We Work On
Annual Report/
Shareholder
AGM Presentation
From developing a theme that supports the year-in-review storytelling to the layout of the financials, we can provide full design and narrative framing for these critical presentations.
Annual reports are becoming more marketing tool than report. Ensuring proper development is key for communications.
Board of
Directors
Presentation
Presenting to a Board of Directors is a unique opportunity. The audience is often made up of seasoned professionals who have sat through many presentations.
We will work to develop a tight story arc and content that "keeps the pace" for this audience.
Funding Presentation
to Potential
Investors
For potential investors to believe in what you are presenting, the content needs to be comprehensible, interesting, and more importantly, compelling.
We will work with your team to build a strong story and content flow that supports your fundraising objectives.
Sales Presentation
to Potential
Customers
Reaching an audience of potential customers with a presentation requires having a plan for what they need to know, and a plan for what you want them to do once they know it.
We will work with your team to define clear objectives that will shape the content and flow of your presentations.
Presentation to
Conference
Attendees
Conference audiences can be challenging to present to. They can have short attention spans and often have been inundated with lots of information already from other presentations.
We will work to turn your presentation content into a powerful pitch.
Common Issues
Of In-House Built Presentations
Valuable "Basic" Information
Can
Get Skipped Over
A presenting team often represents senior experts in a field of study. The foundational concepts that are inherently understood by these professionals don't always make it into presentations.
For a great presentation to resonate with an audience, being able to understand all shared concepts is critical.
Order Of Content
Not Built
For
New Audience
What an organization finds important, isn't necessarily representative of what an audience being presented to does.
The importance of content often dictates the order of a presentation. Determining the audience's priorities can add insight into the best way to order a presentation story arc.
Jargon Heavy
Content From
Experts
When presentation material is developed by in-house subject matter experts, often industry specific jargon is used.
Limited use acronyms and academic terminology can create major stumbling blocks for an audience trying to comprehend what you are presenting to them.
Too Many Tangents
Are Introduced
Often a presentation will evolve from one or two main concepts needing to be covered, into something wildly different, with everything but the kitchen sink fit in.
These presentations are too comprehensive for an audience to take it all in. Being able to curate the content is key.
Not Including
Enough
"What's In
It For Me"?
Developing a presentation that appeals to the audience means being able to put their perspective and needs first and foremost.
Many in-house presentations that don't connect with an audience are built around the priorities of the presenting team or organization.
Why Bring In An Outside
Presentation Consultant?
When The In-House
Skillset Isn't
Building
Great Presentations
Your team are experts in their fields - and sitting down to craft a perfect story arc, content flow, design treatment and pitch approach isn't in that field. Or the next field over.
We can handle the heavy lifting. From managing the project through to coaching the presenting team.
Opportunity
To Ask & Answer
Bigger/Harder
Questions
Sometimes having a non-staff member ask the difficult or "silly" questions about the business makes the process of answering them easier.
We try to ask questions that haven't been asked yet. Starting great conversations that yield content for better presentations.
Allows Team
To Focus on Being
Subject Matter
Experts
Presentation development can stall out when subject matter experts are also tasked with trying to develop content that resonate with a "non-expert" audience effectively.
We take your expert level info and work it into audience friendly content.
Opportunity To
Reframe Stale
Service or Product
Offering Pitch
Many organizations have been pitching their offering the same way for years. This can come from an honest "don't fix it if it's not broken" approach, but over time this strategy doesn't leave room for growth or shift.
We provide objective communication support to get to the best story.
When The
In-House Team
Is Over Resourced
Most in-house design departments are staffed only to meet the regular needs of the organization.
Developing a major presentation, a presentation system, or an overhaul of an existing presentation can easily fall outside of available resources.
Audience But Why Work With You?
Our Process
After more than two decades of working on presentation and corporate communication material, founder Chris Gostling has developed a more holistic method of providing consulting support for organizations that leverage pitch-based business development.
The Story Arc
The Content
The Design
The Pitch
Why We Know Our Process Is Better
For organizations that outsource presentations, most of the consulting focus is on the content and design, and often only one or the other.
Our experience in developing communication strategies as well as extensive public speaking, allows us to provide critical support developing a smart story arc that will mean something to your audiences as well as coach your presentation team on how to deliver a better pitch.
Any Platform You Prefer
We are happy to work in any presentation platform software your organization is most comfortable with.
How We Can Work Together
These are most common ways that clients have engaged our services over the years related to presentation development.
The Full Deal
You have an important presentation to build we are at the start of the process. You need help from the story arc and the content through the design and pitch coaching.
The Refresh
You have a road-worn pitch that is in need of some love. You need your current presentation improved upon with a fresh perspective on how to pitch the content.
Teach Us How
To Do It
You have a lot of presentations to build and your team needs to know how to build them well in-house. You need a new presentation format and template developed, and training on how to use it.
Two Week Deadline
You have an emergency need for a fabulous presentation and have no time to mess around. You need a team player who can put the hours in to both understand the goal as well hit the mark.
Let's Chat
Need Something Different?
Let's chat today if you are looking for brand development or communication strategy - more than just kick-ass presentations.
Click below to explore the full range of marketing services provided by Chris Gostling.
Learn MoreBranding
Brand Identity Development
Brand Identity Refresh
Brand Standards Development
Pitch Branding
Packaging
Product Packaging Design
Multilingual Packaging Adaptation
Canadian/US Packaging Compliance
Structural Packaging Design
Conceptual Packaging Design
Communications
Internal
Communication
Mission, Vision, Values
Development & Refinement
Presentation -
Content Flow + Design
Employee Recruitment
Websites
Investor
Communication
Corporate Storytelling
Investor Presentations
Fact Sheets
Investor Websites
B2B Communication
Sales Collateral
Sales Presentations
LinkedIn Marketing
Campaigns
Lead Generation Websites
B2C Communication
Social Media Content
Promotional Strategies
Brand Awareness Websites
E-Commerce Websites